.BrookeShields' wellness platform, Beginning is Now, not only aims to serve as a guide to navigating middle age and beyond, but also as an ode to aging out loud.
Harnessing her hard-earned resolve to change the narrative about aging, Shields, now 57, founded Beginning is Now in 2021 and has since cultivated a community of women who are looking to seize what life has to offer in middle age and beyond, and connect with others who feel the same.
Community members can also follow along with workout and stretching videos, with Shields hinting that category expansions — including wellness and“I think I was afraid of beauty in the beginning,” said Shields, adding that she worried she would seem like “just another” celebrity trying to sell a product when in reality, her aim with Beginning is Now is to uproot a narrative that few others are tackling.
“By the time you’re my age, you’ve learned a lot,” Shields said. “You’ve heard a lot, you’ve made terrible mistakes, you’ve been afraid and you’ve also found really good people in your life. You’ve found what makes you happy, and now it’s time to sort of take all of that and say, ‘OK, now I’m ready.’”
Shields said that those who lean into the upsides of aging rather than dwelling in the cynicism perpetuated by society at large, have found that their best lives have yet to be unlocked. “I never communicated with makeup at all,” Shields said. “I said to my daughter — she’s 16 — ‘Well, why do you do it? You don’t need makeup,’ [my daughter] said ‘Mom, it just makes me feel good,’ and that had never occurred to me.
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