Inside Brunello Cucinelli’s 70th birthday party.
Family, pasta, cake, wine, and dancing—many of the ingredients at Brunello Cucinelli’s 70th birthday party last night were typical of an ItalianLess typical was that Martha Stewart stirred the pasta before it was served, that the wine came from the birthday boy’s own vineyards, and that before they tasted either, the 500 or so guests witnessed what was effectively Cucinelli’s first-ever fashion show , held in the Cucinelli-constructed amphitheater of his brand’s Umbrian home, Solomeo.
“It comes from the heart,” Cucinelli told Vogue earlier of his ideological modus operandi. “I try to follow a social contract with creation that sustains our relationship with our environment, technology, and each other—these are the great themes that I believe in. The idea behind this dinner is to share gratitude with all of those who have helped us build and share this culture.
In the oftentimes cynical world of luxury, Cucinelli at 70 remains a highly unusual paragon of absolute sincerity. This he underlined before cutting into a millefeuille enormous enough to fuel the dance floor antics of those 500 guests. “Diet,” he sighed: “has always been my biggest sacrifice.” Auguri, Brunello!
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