He remains a darling of the American right but the US Open champion has remade his image to match a retooled game
A sensational bunker shot by Bryson DeChambeau on the 18th at Pinehurst earned him a second US Open title after Rory McIlroy cracked.A sensational bunker shot by Bryson DeChambeau on the 18th at Pinehurst earned him a second US Open title after Rory McIlroy cracked.
Less than 24 hours later DeChambeau was a two-time US Open winner, joining Jack Nicklaus, Ernie Els, Tiger Woods and Brooks Koepka as the only players since the second world war to win America’s national championship twice aged 30 or younger. After letting a three‑shot overnight lead slip away, DeChambeau fought back from two strokes down on the back nine to see off Rory McIlroy in a heart-pounding box-office showdown for the ages.
Four years later DeChambeau is going about things differently. An almost nuclear charm offensive was on full display at Pinehurst with DeChambeau “on” at all times. He interacted with the rollicking crowds that followed his rounds from the 1st to 18th holes and erupted into spontaneous chants, even pausing to sign autographs during his rounds while marching down the fairways or in between holes.
A working theory is DeChambeau’s second career as a YouTuber has softened his image. Showmanship is a muscle and the grind of building a popular channel, which surpassed 700,000 subscribers over the past week, has forced him to perform in front of the camera with the same dedicated regularity behind his approach to fitness and nutrition. “I mean, my mission is to continue to expand the game, grow the game,” DeChambeau said. “YouTube has really helped me accomplish some of that.
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