‘BTS army’ mania, explained: Why the K-pop band became so popular

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‘BTS army’ mania, explained: Why the K-pop band became so popular
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It’s a “Dynamite” time to be a BTS fan. The South Korean septet became the first K-pop act to be nominated for a Grammy at the 2021 awards show, and they’re up again for that golden gramophone at t…

movement, the ARMY sought to #MatchAMillion through fan charity Twitter account @OneInAnARMY — and they rallied to reach that goal in just 25 hours. Last year, OIAA raised funds for children in South Korean orphanages that were under mandatory quarantine due to the coronavirus pandemic. There are even ARMY factions that provide counseling and tutoring services.The

has fan translators, so that BTS’s Korean lyrics, interviews, videos and other content can be understood whether you speak the language or not.Before BTS albums drop in Korea, ARMY members have been known to set their clocks to Korean time, so that they won’t miss a minute of the band’s promotional activities online.

They’re up on Jungian philosophy — based on Carl Jung’s concepts of extravert and introvert personalities, and the power of the unconscious — which has been embraced in BTS albums. The band even named one of their LPs after Jung’s book “Map of the Soul.”When the ARMY grew suspicious that BTS’s TikTok had been hacked this week, they implored Big Hit andWhen BTS was appearing on “New Year’s Rockin’ Eve” to ring in 2020, ARMY members lined up for days around Times Square to show their support.

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