The beer brand on Tuesday announced its commitment of $3 million in academic scholarships for the families of fallen or disabled first responders.
This pledge furthers Anheuser-Busch’s ongoing relationship with the nonprofit organization Folds of Honor, its longest-standing partner, according to a press release.The expansion of support will also include the National Football League, which will honor first responders alongside Bud Light with local team activations, in-game scholarship presentations, and other content throughout the 2023-2024 season.
Throughout their partnership with Folds of Honor, Anheuser-Busch brands and partners have donated $21.7 million to the organization, which has contributed to 51,000 scholarships since the nonprofit's launch, the press release stated.
Bud Light's VP of Marketing Todd Allen also commented how "every second," first responders perform "selfless acts of heroism with unwavering commitment to their community and country."
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