Source of breaking news and analysis, insightful commentary and original reporting, curated and written specifically for the new generation of independent and conservative thinkers.
Bud Light, which has been embroiled in controversy in recent months, will become the official beer of UFC amid its partnership with Anheuser-Busch.“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together,” UFC CEO Dana White said in a statement Tuesday.
Bud Light became an intense lightning rod for controversy earlier this year when it briefly partnered with transgender influencer Dylan Mulvaney, leading to a massive backlash. In the months since the partnership, Bud Light’s sales“My life has been changed for the better but also there’s been an extreme amount of transphobia and hate and I know that my community is feeling it and I know that even our allies are feeling it,” Mulvaney said.
UFC CEO Dana White explained his decision to partner with the company when speaking to Fox News host Sean Hannity.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bud Light rejoins UFC with record sponsorship deal, sources sayBud Light is once again the official beer of the UFC, with sources telling ESPN that the new agreement is the biggest sponsorship deal in the promotion's history.
Read more »
UFC announces Bud Light as its official beer in partnership with Anheuser-BuschUFC CEO Dana White announced Bud Light will be returning as the official beer of his sports organization despite the backlash the beer producer has experienced.
Read more »
Anheuser-Busch and UFC strike multiyear partnership, as brewer tries to turn around Bud Light salesThe Ultimate Fighting Championship and Bud Light are back in business, announcing a new marketing partnership.
Read more »
UFC partners with Bud Light as embattled beer tries to fight off Dylan Mulvaney backlash“I’m proud to announce we are back in business together,” UFC CEO Dana White said. Anheuser-Busch will be replacing Modelo as the UFC’s official beer partner.
Read more »
Bud Light Brewer, UFC Announce Exclusive Deal (No One Tell Kid Rock)CNN's Ryan Young visits the country music hot spot Nashville, Tennessee, to see how the controversy surrounding Bud Light is playing out amongst bar patrons. CNN News
Read more »