Alissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age.
A spokesperson for Bud Light’s parent company, Anheuser-Busch InBev, on Saturday did not directly confirm the leave of absence but said Allen as vice president of Bud Light will report directly to Benoit Garbe, U.S. chief marketing officer. The company also made streamlining changes so that its most senior marketers are more closely connected to all of its brand activities.
Companies have broadened efforts to attract customers and employees across racial, cultural and other lines as the country continues to diversify. In many cases, their own shareholders have pushed them to become more inclusive in hopes of improved returns.
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