In a hard-seltzer reset, Anheuser-Busch is pushing Bud Light Seltzer at a time when that segment’s growth has started to slow
The maker of Budweiser tried to jump on the alcoholic seltzer craze years ago—and flopped. The problem, according to Anheuser-Busch’s new chief executive: It was too focused on Bud Light.
and the category’s growth is slowing. But Anheuser-Busch says it isn’t too late to cash in. It aims to do so by using the marketing heft of its Bud Light and Michelob Ultra brands, along with a new seltzer created with rapper Travis Scott.
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