A 30-pack of Bud Light was priced at $8.99 after a rebate in a Pennsylvania location.
wake of the boycott
, Bud Light‘s marketing VP, Alissa Heinerscheid, aired her thoughts on the brand’s consumers, explaining that what she brought to the brand was a “belief” that to evolve and elevate means to incorporate “inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men.
“We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach,” she said. Before the controversy, Bud Light was America’s top-selling beer, but since the partnership, the company’s sales have dropped nearly Members of the LGBTQ community have also withdrawn support of the brand after Mulvaney issued a statement last week criticizing the brand over its lack of support following the backlash the influencer received. A collaboration in the spring between transgender activist Dylan Mulvaney and Bud Light has led to backlash from consumers.
A global bottling company who contracts with Anheuser-Busch, the Ardagh Group, has been severely impacted by Bud Light’s fall from grace and announced they would be The investigation found that the closure of the plants will leave nearly 650 employees without a job due which they attribute to Bud Light’s plummeting sales.
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