Bud Light’s sales have apparently continued dropping since the announcement of its partnership with transgender advocate Dylan Mulvaney caused significant backlash.
In the week that ended April 22, the brand’s in-store sales plummeted more than 26%, according to figures reported by Bump Williams Consulting, a Connecticut-based firm that specializes in the alcoholic beverage industry.
And the decline is only accelerating. The week before, sales dropped by 21%. The week before that, it was 11%.Despite the controversy, it remains the bestselling beer in the country, according to Bump Williams, who is the founder, president and CEO of the agency. But if the drop in sales continues, Williams said, “then Bud Light is in serious trouble this year. And I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial.”
At the beginning of April, the Anheuser-Busch shipped a can of Bud Light to Mulvaney, a biological man claiming to be a transgender woman, with his image on it.Since Bud Light committed brand assassination by partnering with trans influencer Dylan Mulvaney, the beer is TANKING from a massive boycott and has already taken a $7 billion loss.
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