Following a row over a partnership between Bud Light and a transgender influencer, sister brand Budweiser released a new advert infused with patriotic imagery.
The ad has evidently attracted attention, with the video receiving 11.8 million views on Twitter as of 4 a.m. ET on Monday, and the tweet itself being seen 48.6 million times. Many have criticized the company, either for appearing to pander to those outraged by the Bud Light partnership, or for not doing enough to quell the outrage.
"They are doubling down on their pro American marketing efforts in an attempt to get people to forget their blunder," Mike Marugg wrote."Smart play Budweiser but it's not going to work."
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