Five years after unveiling a state-of-the-art jewelry manufacturing plant that was billed as the largest in Europe, Bulgari is already doubling the production capacity of the site, which is based in Valenza, Italy.
because we believe in authentic and traditional craftsmanship and in the added value of operating where there is true know-how,” said Babin, speaking of the goldsmith tradition in Valenza, which dates back to the Renaissance. Valenza is located between Milan, Turin and Genoa.
“We make beauty and sell beauty and being surrounded by beauty reflects what we do, in an aesthetic and architectural balance,” he mused. The Bulgari Academy, which helps avoid depleting the web of local artisans in the surrounding area, will instead continue to train new recruits who will have the opportunity to learn Bulgari’s specific crafting techniques directly from the house’s master craftsmen.
Developed by the Italian architectural firm Politecnica, the project has been entirely designed with a sustainable approach and following the principles of energy efficiency, not only to drastically reduce the site’s environmental footprint but also to preserve the neighboring territory and its biodiversity.
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