Bulgari is marking the tenth anniversary of the Octo collection with the release of the Bulgari Octo Finissimo Ultra. Measuring just 1.8mm, the thinnest mechanical watch ever made has scooped Bulgari its eighth world record. The watch comes complete with a\u00a0QR code engraved on the barrel of each of...
its eighth world record. The watch comes complete with a QR code engraved on the barrel of each of the ten limited editions, and also gives the owner access to a unique NFT art piece.Watch Division product creation executive director Fabrizio Buonamassa Stigliani. ‘We have to imagine something different.’
The QR code engraved on the barrel offers a new direction for contemporary watchmaking, inviting wearers into a digital new world where there is an ever-evolving selection of experiences on offer. Design-wise, it was a natural fit. ‘If you look at the design of the Octo, it’s a 45-degree angle,’ Stigliani points out. ‘All the elements come from a square portion of a square. So in terms of design, it makes sense, because it’s the same pattern.
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