Online data tracked by influencer marketing platform Lefty showed that Burberry, Moncler and Mowalola were the top performers for this season’s London Fashion Week.
which went viral on Instagram thanks to influencer Declan Chan’s Reels video about the show. His video had been played more than 24 million times with 224,000 likes as of Thursday.
The Hong Kong and London-based Chan generated more than $1.1 million worth of earned media value for brands including Mowalola, JW Anderson, Pronounce and Susan Fang. He was also the most visible influencer besides the Korean and Thai stars this season in London, according to Lefty.In terms of the breakout star for the fall 2023 season in London, Chet Lo saw online engagement around his new collection grow by 622.3 percent, compared to last season.
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