Genius! 🍔
And I reckon the new campaign could be on to another winner. It's the work of venerable ad agency BBH, and this time around it's all about how BK's burgers are flame-grilled, and how if grill lines on your fast food matter to you then Burger King's the only place to get them.
How can you stand out from the competition? @BBHLondon showed that for @BurgerKingUK, it all comes down to seven lines: pic.twitter.
I can't say it makes me want to go out right now and buy a Whopper, but that's just me. On the other hand I'm looking forward to seeing where these ads show up in the wild; let us know if you spot one!
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