Burger King has a new deal that allows customers to order a month of coffee for $5.
has a new deal that allows customers to order a month of coffee for $5.
Burger King takes aim at a rival chain in ads with the tagline:"Enjoy BK Café for a month for the price of a large cappuccino from Starbucks."On Friday, the fast-food chain debuted the"BK Café Coffee Subscription." For $5, customers can get a cup of coffee every single day for a month. That comes out to roughly 17 cents for every cup of coffee.
In advertising, Burger King takes aim at a rival chain with the tagline:"Enjoy BK Café for a month for the price of a large cappuccino from Starbucks." With a subscription service, Burger King has a new strategy to help customers build loyalty and routines related to the chain. If customers are coming in every day for a coffee, they are more likely to spend money on other items, such as breakfast sandwiches or other add-ons.
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