The Restaurant Brands International chain is launching a vegetarian burger in more than 20 markets across Europe on Tuesday.
-owned The Vegetarian Butcher, will be available in more than 2,400 European locations Tuesday.
In the United States, the burger chain will test substituting beef patties with Impossible patties in its Whopper Jr. burgers and signature hamburgers. The company said 180 restaurants in Milwaukee, Cedar Rapids, Augusta, Cincinnati and Buffalo will test the extended Impossible burger line. "The Impossible Whopper is a huge hit with our guests and has quickly become one of the most successful product launches in Burger King's history," Restaurant Brands CEO Jose Cil told analysts on the company's conference call in October.
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