The new awards show is part of the Busan International Film Festival's push to diversify into television in streaming content to keep up with changes across the global screen sector.
, a new set of screen honors feting achievement in television and streaming, went down with plenty of pomp and K-pop at the Busan International Film Festival Sunday night.
The glitzy red carpet event was hosted by Miss Korea Kim Se-yeon and Korean-German actor Yoo Teo at Dongseo University’s Sohyang Theater, just next door to the festival's main venue, the Busan Cinema Center. Popular K-pop singer Jung Dong-ha and girl group AOA performed as special music guests. The event, which is co-organized by the Busan festival's Asian Film Market, is part of both events' joint pledge to adapt to the disruption underway in the global screen industry. The market is trying to rebrand from strictly a film market to being a sales platform for streaming series, television shows, VR content and potentially even short-form. The new Asia Contents Awards are an effort to bring star power and critical recognition into the equation.
Perhaps in response to the fragmented nature of the TV and streaming landscape of Asia, many of the awards went out to joint winners from various territories in the region.
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