Post-pandemic businesses need to be reimagined, suggests Nigel Faz, the global chief of digital consulting company Publicis Sapient.
The COVID-19 pandemic has left businesses of all kinds needing to be reimagined for a new way of working and thinking, says Nigel Vaz, the global chief executive of digital consulting company Publicis Sapient.
Mr Vaz said the digital transformation effect of the pandemic had also been very real, with almost every aspect of Publicis Sapient’s clients’ businesses being reimagined in the context of living with COVID-19. “A lot of the work we’re doing in this new world is saying ‘how do you reimagine your interaction with customers?’ because people don’t want to open a savings account, they want to send their kid to college, people don’t want to get a mortgage, they want to buy a home,” Mr Vaz said.
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