Australian designers have united to send a clear powerful message: support us, or we won't be around when this is over.
Nikki Campbell, of SIR The Label, said at first she was "really positive about the whole thing then the last two weeks have hit quite quickly".Janie Barrett
"It’s taken a lot more work and focus [to get results]," Campbell says. "We have shifted in our crisis management. We are sitting on a lot more stock. Online, thank god for it, but it’s not enough to maintain our entire business.
Ms Naja Hibri remains positive that the crisis response to the pandemic could be a "propeller" for positive change within the industry, and business more broadly. The We Wear Australian campaign is the brainchild of industry figure Richard Poulson and is encouraging the public to support Australian-owned fashion brands wherever possible through special offers running throughout April.
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