Buy Lululemon as the athleisure brand is well-positioned to ride a recession, Morgan Stanley says
Analyst Kimberly Greenberger upgraded the stock to overweight from equal weight, saying in a note to clients that risks are already priced into the athleisure brand. She added that the stock is trading at a discount relative to its historical valuation. "We have long been structurally bullish on the business, & had been looking for valuation pullbacks as potential opportunities to become more constructive," Greenberger said.
Meanwhile, the company's sway toward higher-end consumers cushions it from inflation that's eating into many consumers' pockets. Greenberger noted this very trend makes the stock more resilient and gives it pricing power in the current macroenvironment. Shares of Lululemon have pulled back more than 46% from an all-time high in November 2021 and are trading down 26.5% this month.
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