With more than half of clothes bought online but returned, questions are being asked about the environmental cost
One distribution industry insider said many retailers wanted to follow suit, but were afraid it would hit sales at a difficult time. “It would be a brave retailer to introduce fines now,” he said.
Retailers are experimenting with numerous tech solutions, from body scanning machines to avatars. Marks & Spencer is banking on its Fit Finder which allows shoppers to input their body shape, height, age and style preference. However, changing behaviour is urgent – because returns create waste, which is costly both to the climate and to finances.
However, industry insiders say at least 5% of clothing returned is likely to be deemed unfit for resale, either because it is too damaged or potentially unhygienic. Items such as worn underwear or swimwear will be recycled, sent to landfill or burned.
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