Byredo Founder Ben Gorham on the Transformative Power of Grief

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Byredo Founder Ben Gorham on the Transformative Power of Grief
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The perfumer’s latest creation is a celebration of life, death and Virgil Abloh

What followed, Gorham says, was a “sombre” period. At Abloh’s funeral, he began to question the nature of the mourning process, and the way different cultures commemorate their lost loved ones. There was something about the western approach to death – with its dour funereal rituals and cold, conclusive language – that felt too austere and inappropriate. “When we lose someone important, we learn in most western societies to grieve,” Gorham tells AnOther.

Like most other Byredo scents, De Los Santos is about conjuring a memory, transporting you to another time and place, and breaking you out of the confines of your mind. The scope has always been global, too: previous inspirations include India, Africa,

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