California proposes new rules to enforce state privacy law

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California proposes new rules to enforce state privacy law
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California proposed regulations Thursday that would give consumers more control ...

SAN FRANCISCO - California proposed regulations Thursday that would give consumers more control over how businesses collect and manage their personal information, including requiring a “Do Not Sell My Info” link on companies’ websites or apps.

California Attorney General Xavier Becerra detailed the draft regulations for the state’s new privacy law, due to take effect Jan. 1, which he said will allow people to “pull the curtains back” on information companies have collected on them. Businesses must also treat choices expressed in user-enabled privacy settings as a valid opt-out request under the law and provide a “reasonable method” for verifying identity when people request to delete their data, according to the proposals.

Companies that handle the personal information of more than 4 million consumers will be subject to additional requirements.

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