The best TVs show us pictures that are better than real. Should cameras do the same?
, for which there is little in the way of native content at the moment, apply it even more aggressively. Top TVs from brands including Samsung and LG are now even using AI to “re-master” older programs by adding high dynamic range effects on a scene-by-scene basis, and they can enhance HDR tone mapping in a similarly dynamic, AI-driven manner.
Samsung has been transparent about its Neural Quantum Processor's use of AI to enhance images, calling it an “upgrade” that “results in a better-than-the-theater home theater experience.” Those statements alone indicate that any notion of fidelity to the original image projected at the theater has been left at the curb, and the company believes it can deliver something that will look even better.
Sony is also a company that long ago coined the term"Reality Creation" to describe the image processing going on in its TVs, with 4K upscaling that “accesses a vast database to intelligently recreate lost texture and detail.” If that’s not an indication that the company leans on AI to deliver pictures that look superior to the real thing, I don’t know what is.
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