Platforms like Discord and DEMI Community offer food creators and brands a way to interact with their biggest fans — without being at the mercy of flighty algorithms
and Discord now boasts more than 150 million active users monthly. Diaspora has essentially turned its Discord server into a town square: In other channels, members share recipes and cookbook reviews, discuss where to procure hard-to-find ingredients, and crowdsource how to use rose petals and fava beans. Since Diaspora began building out its Discord space in October, its server has gained more than 1,400 members.
. The change was frustrating to Javeri Kadri and countless other small businesses, who saw a major drop in sales without any recourse — and they still remain beholden to the apps’ whims.for introducing people to new food brands and creators, but the apps’ limitations are becoming more obvious. Javeri Kadri started to feel as though Diaspora’s Instagram account was talking at people, instead of enabling people to talk to each other.
in February. “But that wasn’t necessarily the thought going into the platform, it was more that we’ve seen our audience shift to Discord. Now we’re able to engage with this audience that we can talk to directly. Whether that is upcoming brand announcements and activations, or just life in general.”
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