Tinder is getting into the “content” game
“As the story unfolds, you’ll face moral dilemmas and practical choices, with only seven seconds to decide and no going back,” the press release says. “After each ‘Swipe Night’ story release, critical choices will be added to members’ profiles, showing which decisions potential matches did or did not make. And all of this new information will make for plenty of material for post-apocalyptic banter.
Wherever the project lands after its Tinder unveiling, the whole thing was shot for vertical viewing,Sure, the whole idea is a bit strange and gimmicky. But the technological aspect of the series, and its data-driven tie-ins for the larger Tinder platform, feel appropriate in this peak content era.
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