Trudeau minister says federal government plans to cut off advertising spending on Facebook and Instagram.
Heritage Minister Pablo Rodriguez announced Wednesday that his government plans to cut off advertising spending on Facebook and Instagram, a move designed to deprive the tech giant of millions in revenue.
Rodriguez singled out Meta for its uncooperativeness in the weeks following the passage of Bill C-18, a law that will eventually force social media platforms to compensate Canadian news organizations for even linking to their content. Meta and Google have each signaled their intention to block Canadian news content, a dramatic response to the new law that could have a significant impact on how and where Canadians find and consume journalism online.Good cop, bad cop:
Google has struck a more conciliatory tone behind closed doors, Rodriguez said. The minister has met with company representatives within the past week, and more tête-à-têtes are on the books. His take: “We believe we have a path forward.”The message: Google, good. Meta, bad.Asked by a reporter about tech giants’ influence on Canadian society, Rodriguez piled on the adjectives. “They’re superpowers. They’re huge. They’re rich, powerful. Lots of big lawyers.
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