Candle Media’s Kevin Mayer and Medialink’s Michael Kassan Talk ‘Social Commerce’ and Media Trends at SXSW

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Candle Media’s Kevin Mayer and Medialink’s Michael Kassan Talk ‘Social Commerce’ and Media Trends at SXSW
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Candle Media co-CEOs Kevin Mayer and Tom Staggs have been making waves in Hollywood for the past year as they hunt for content assets to acquire with the help of a bankroll from private executive g…

and Tom Staggs have been making waves in Hollywood for the past year as they hunt for content assets to acquire with the help of a bankroll from private executive giant Blackstone.conference and festival in Austin, Texas, for a keynote session that featured his most expansive remarks to date on the new-model studio that he and Staggs are trying to build.

Kassan, a well-known dealmaker in the advertising business, spoke about the reasons his company was just acquired by United Talent Agency for $125 million. During the conversation, Littleton asked the two about how the industry and profit models of companies have shifted and changed over the years, referring to the newfound dominance of streamers, and what this means for pay TV models. Mayer, who helped launch ESPN Plus when he worked at Disney, bluntly stated that the subscribers and revenue of pay TV models is currently in freefall and will suffer major losses in the future.

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