Concerns surrounding the NFT space persist, but cannabis brand 40 Tons is utilizing NFTs in its continued fight for those incarcerated on cannabis charges despite the spread of cannabis decriminalization.
The cannabis industry, crypto and NFT marketplaces feel like they go hand-in-hand as all have emerged in recent years. The industry has its own cryptocurrency, PotCoin, and multiple collectives have flooded the NFT space with everything from digital bongs to Cannabis seed-based artwork collections a la the Bored Ape Yacht Club.
40 Tons donates a portion of its sales from branded apparel and cannabis products. Some of its apparel lines feature specific prisoners in an effort to spread awareness and put a face to the thousands of people still serving time, many for crimes that no longer hold that definition in multiple states.
The company took that mission to the blockchain, releasing two NFT drops in connection with their piercing presence at the MJ Unleashed conference late last year. The collections include the “
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