Customers of legal dispensaries around the U.S. may hike their spending on cannabis ahead of Super Bowl Sunday. Sales of cannabis jumped 33% over daily February sales on the Friday before the game in 2021, and increased by 22% on the day before kickoff.
Customers of legal dispensaries around the U.S. may hike their spending on cannabis ahead of Super Bowl Sunday, but not on the day of the big game, according to a market research company.
With cannabis users settled down in front of their screens on game day, cannabis sales dropped 28% than the average daily total on Super Bowl Sunday. The sales total for the day also amounts to the worst Sunday in all of February and March. “The Super Bowl being in California may help as well. We tend to see that when events are held in a state with recreational cannabis, you get a large influx of tourists that may be from other states that aren’t fully recreational and we see an uplift from that.”
But no cannabis. Adweek reported on Tuesday that an ad from Weedmaps featuring a metaphorical reference to cannabis in the form of a character called Brock Ollie — who looks like broccoli — was rejected by NBC-TV. “Snacking is synonymous with watching football, whether you’re watching it from the stands or on a TV,” said Darren Seifer, food and beverage analyst for NPD, in a blog entry.
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