The younger generation of consumers and shareholders will drive sustainability, but older investors and firms need to meet them halfway, an ESG expert has said.
in Sydney on Wednesday, global leader on sustainable development and green investment John Elkington described the Atlassian co-founder and Rich Lister as an “extraordinary entrepreneur”.He said Mr Cannon-Brookes’ success against the AGL demerger highlighted how firms were being held to higher sustainability standards.
“Increasingly, we’re going to have to ask our politicians to do the apparently impossible, we’re going to have to ask our business leaders and investors to do very much the same thing,” he said. While geopolitical challenges such as Russia’s invasion of Ukraine may leave ethical investing deprioritised, Mr Elkington believes now presents the “greatest opportunity” to pull some environmental and ethical focused beliefs into the recovery, driven by younger generations.
“It’s about building the new economy in a way that is genuinely fit for purpose, and that is not just about simply addressing climate change, although that will become absolutely crucial over time. It’s doing it in an inclusive and honest way.
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