Yes, we're here to bash the Kia logo again.
. In the meantime, here are five designs that show the good, the bad and the ugly or car logo rebrands.The Aston Martin car logo rebrand was simple but effective proves that sometimes a subtle change is all that's needed. Peter Saville, famous for his work for the Hacienda and Factory Records, followed the trend towards simplification but without sacrificing the brand's heritage.
That's because the French carmaker went full circle, or full oval, if you will. It travelled a century back in time to revisit its original 1919 logo design, but added a few tweaks and a more modern colour palette. The result is a logo that's simpler and flatter but also more in keeping with the brand's heritage. Sometimes, you have to go backwards to go forwards .Going further back, BMW was one of the first car makers to simplify its logo.
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