Car of the Week: This 1912 Simplex Has Been in the Same Family for Over 100 Years. Now It Could Fetch $4 Million at Auction.

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Car of the Week: This 1912 Simplex Has Been in the Same Family for Over 100 Years. Now It Could Fetch $4 Million at Auction.
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This Simplex 50 HP Toy-Tonneau is a unicorn among classic cars, and it's headed for auction at Pebble Beach.

The possibility of acquiring a 111-year-old automobile that has had only one owner , or descendants of that owner, is fairly remarkable. With great certainty, this Simplex is an exceptional treasure for that reason alone. But regardless of this car’s provenance, the Simplex was a groundbreaking automobile of its age.The 1912 Simplex 50 HP Toy-Tonneau being offered through Gooding & Company at its 2023 Pebble Beach Auctions.

As the U.S. became more involved in World War I, the factory changed hands again to focus on aircraft engines and Simplex was shuttered after building a total of approximately 1,460 chassis. With its combination of speed, reliability, and comfort, the Simplex 50 HP became a favorite of America’s motoring elite at the beginning of the 20th century.In 1911, William P. Snyder Jr. ordered his 50 HP from J.M. Quinby & Co., the New Jersey–based coachbuilder and body maker for Simplex automobiles. Replying to his inquiry on June 26, the coachbuilder wrote, “We propose to furnish you with the latest model 129 inch wheel base, 50 H.P.

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