Grocery giant Coles has launched a new brand of carbon-neutral beef, but the farmers who supply the product are not necessarily carbon neutral.
Farms supplying the product are not necessarily carbon neutralHead of beef procurement at Coles, Steve Rennie, said the product had been two years in the making."What carbon we can't get out of in the supply chain once you measure it, you purchase carbon credits to offset that and it gives you a carbon neutral product which is certified by Climate Active."
Delatite Station cattle farmer Mark Ritchie has been supplying Coles for 10 years and said it's important to note the beef that leaves the farm is not carbon neutral."We're in early days, the challenge for us is to lower out footprint further." Andrew and Jane Marriott, beef producers from north-east Victoria, said they would also be supplying the brand."We're not carbon neutral but this whole process of finding out what our carbon footprint is illustrated to us that a lot of things that are leading to a lower footprint are good farming practices," Mr Marriott said.
"Our footprint was just over 10 kilograms of carbon per kilo of animal and we're working towards lowering that more, with things like feed additives."
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