It's got shades unlike anything you've seen before.
The palette itself beckons images of fairytale landscapes with an array of matte, metallic, shimmer, and duo-chrome finishes in neutral, pink, and purple hues, all wrapped up in shiny, embossed packaging that's drastically different from the brand's signature velvet casing. "I really wanted to choose colors that I would use every single day," Bybel says of the eye shadow selection.
Bybel also loves using eye shadow palettes as multipurpose products, something she had in mind when creating certain shades. "I highlight my nose with [Moo and Boli] every time I'm doing my makeup with the palette," she says. "The Cindy shade can be used as a blush as well…The color Boie I use sometimes for my eyebrows.
For example, Boli, Boie, Bear, Chai, and Cindy are named after Bybel's cats, who make frequent cameo appearances in her YouTube videos and Instagram posts. Jode and Stev, two of the most unique shades in the palette, are the playful nicknames she gives her mom and dad, respectively. Her subscribers even get their own shout-out with the bronzy, metallic gold shade at the bottom-right corner of the palette: My Angels.
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