Now anyone can try on a Cartier watch through the brand's Snapchat Lens for its fourth edition Tank Française.
app. That casts the project as a step toward democratizing luxury, but without diluting the brand. The experience also offers an immersive 360-degree tour of the streets of Paris through time.opens up previously unimaginable creative possibilities, helping to make the luxury industry even more personal, accessible and practical,” said Perez.Accessories from jewelry to eyewear have been a growing target for Snap’s AR tech.
Behind the scenes, Apple and Google also continue to fine tune AR for iOS and Android through software tools like ARKit and ARCore, adding to what Snap can do with its own development. Over the years, its experiences have gone from funny cartoonish sombreros to makeup, jewelry and more. Eventually, with its ongoing work on cloth simulation and bodytracking, that may include more believable AR for apparel as well.
“Times change but the elegance remains the same,” explained Arnaud Carrez, senior vice president and chief marketing officer of Cartier. “That’s what we tried to express in an immersive way thanks to our partnership with Snap, which put augmented reality at the service of the discovery of the new Tank Française.”
Cartier’s new Lens, which launches globally in the Snapchat app on Wednesday for iOS and Android, can be found via search or through the brand’s profile page.
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