Food hall is home to first Alameda County location for Osaka-based chain
The new Castro Valley Marketplace shop started filling crispy shells with that ethereal custard and whipped cream blend this week. On Saturday, Aug. 5, the official grand opening day festivities will start at 10 a.m. with gifts for the first 100 customers and promotions and gift card sweepstakes all day.
Crowds flocked to San Francisco in 2006 when the Osaka-based franchise opened its first California cream puff kiosk at the Westfield Centre. Back then, the puffs created by founder Yuji Hirota — the white-bearded icon — came in only chocolate or vanilla. Today there are several shell flavors and filling choices of chocolate, vanilla and green tea.
Today, there are 425 Beard Papa locations around the world, including Bay Area shops in Cupertino, San Mateo and Concord. Details: Hours, days of operation to be determined for the new shop at 3295 Castro Valley Blvd., Castro Valley.
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