Including the skincare essential she wears every single day
armani Giorgio Armani Lip Power LipstickSign up to our Newsletter for 20% off selectedCate Blanchett on fragrance...
"What I love about fragrance is that it's got nothing to do with this outward expression of so-called beauty; it's about feelings, it's about emotions… I’m emotional about fragrance! I don't want to bang on about it but I've got four kids and a very busy life and, like many people , am always trying to do a hundred things at once. So, often, you’ve got no time for this [gestures to her face], but you've got to have time for fragrance.
"It’s not always easy to wake up and jump into the day full of positivity, which is why anything I can do to help lift my mood when I am not feeling courageous – music, a family meal, a scent – I take. The vanilla also reminds me of a friend I had at university who used to carry a vanilla bean in her handbag, as she'd been told it could alleviate a low mood. Whenever she would be feeling slightly down she’d pull out the bean and have a sniff of it.
"I like to bring fragrances to my characters; I find it can help me inhabit them. Sometimes you can't quite unlock something because you're thinking too logically about it, and finding and spraying a fragrance that you associate with your character allows you to operate on a much more subconscious level; you can create an atmosphere in which things become possible."
To mark the launch of Giorgio Armani Sì Eau de Parfum Intense, the brand has installed a fragrance discovery pop-up in London's Covent Garden Piazza. From 14 to 20 September, visitors to the north-east corner of the piazza can step inside a giant perfume for a fully immersive, sensory Sì experience.
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