The limited-edition partnership was born out of a popular TikTok trend.
“From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar,” Pringles’ Mauricio Jenkins said in a statement. “Our partnership with The Caviar Co. not only embraces the trending snacking behavior in an approachable manner, but expertly curates our beloved crisp flavors with this seafood delicacy for a Pringles tasting experience unlike one you’ve ever had before.”The cheapest option costs $49 and is dubbed “Smoky Shores.
— swapping out the Sour Cream & Onion chips for the Original flavor — but adds on a jar of the Caviar Co.’s Classic White Sturgeon Caviar. The combination was inspired in part by season 14 of Real Housewives of New York, according to a press release. During the season’s second episode, the RHONY crew goes to Erin Lichy’s Hamptons home, and there, she was serving caviar-topped Pringles. Not everyone took a liking to it, though —“They put caviar on Pringles? You a high-low type chick?” she asks the camera. “You went to the bodega and got the Pringles... You couldn’t even get me a blini?”.
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