UEFA has agreed a deal for the US media rights for its club tournaments to CBS, Viacom and Paramount, who saw off Amazon to agree one of the most lucrative broadcast deals in world sport. More from AdamCrafton_
has agreed a deal for the US media rights for its club tournaments to CBS, Viacom and Paramount, who saw off Amazon to agree one of the most lucrative broadcast deals in world sport.
This is a dramatic increase on the $100million per season previously paid by Paramount and Univision. Amazon retain a strong relationship with UEFA, given they already have broadcast deals in the UK, Germany and Italy. It is thought they are concentrating their major efforts in the US market on the NFL’s Thursday Night Football project.
The tournament is set for a new format which will follow the ‘Swiss model’ and see the competition expanded to 36 teams with more matches.
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