Ce La Vi Scales New Heights With Shanghai Launch

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Ce La Vi Scales New Heights With Shanghai Launch
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Its latest opening along the Shanghai Bund has no shortage of views.

SHANGHAI — If there is a signature to Ce La Vi, the sleek restaurant-bar concept, it is the show-stopping vistas it claims in its fast-growing network of nightlife venues, and its latest opening along the Shanghai Bund has no shortage of views.

First born under the name Ku De Ta in Singapore, Ce La Vi took on investment from L Catterton in 2014 and the fund has been working to leverage the buzz of its original location atop the Marina Bay Sands, transforming it into a global concept. So far, Ce La Vi has planted itself in Hong Kong, Colombo, Kuala Lumpur and Taipei. Dubai and Tokyo are to launch by end of the year and Chongqing early next year.

Taipei, which launched in April, is located at the Nan Shan building on the 48th floor, making it the highest bar in the city. In Tokyo, the company was also able to snag a high-floor with an open terrace, which Bedingham described as rare, as historically, “Japanese building standards did not allow open terraces on high floors,” he said. “I’m told we’re one of the first.”

There have been setbacks. The group closed a venue in Bangkok and its Hong Kong location has not lived up to its full vision, constrained by the narrow size at California Tower in Lan Kwai Fong which forced it to split the restaurant, lounge and terrace on separate floors. “It’s very difficult to get that whole expression,” Bedingham explained. “London has some locations but have executed them in their own way. They have Soho House. Does it work based on our experience in Asia as opposed to [the opportunity] going to Guangzhou or Beijing or Osaka?”

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