The Celtics will unveil a new alternate uniform look in Tuesday’s season opener that pays unique tribute to franchise icon Bill Russell.
The"Celtics" font on the front of the jersey is in a script inspired by a sign on Slade’s Bar & Grill in Boston. Russell owned Slade's during the 1960s, and the business remains Black-owned to this day.
Eleven gold diamond icons down both sides of the uniform are a nod to Russell's 11 titles, the most won by any player in NBA history.The text above the jocktag on the front of the jersey reads “Champions of Gold,” a nod to Russell representing a golden era of Celtics and NBA., breaking barriers as the NBA's first Black head coach and a member of the league's first all-Black starting five while playing an important role in the Civil Rights Movement of the 1960s.
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