Both Albanese and Dutton face challenges in shifting voter perceptions ahead of the 2025 federal election. The article explores potential strategies for each leader, focusing on presentation, policy boldness, and leveraging public sentiment.
With the next federal election due by May, Anthony Albanese and Peter Dutton are going to spend the coming months shamelessly seeking your vote. A big part of what will determine who wins – bubbling away just beneath the surface of their policy programs, plans for Australia and critiques of their opponent – are voters’ perceptions of each man. Neither is particularly popular with Australians.
Albanese’s net likeability rating has fallen to a net of minus-17 percentage points with voters (down from +34 at the end of 2022) while Dutton’s has improved from minus-14 to a not-exactly-stellar net likeability rating of zero in the same period. Being likeable is not a prerequisite for winning an election, but it doesn’t hurt. The problem both men have is that perceptions are like cement: once they are set, it can be difficult to shift them. So, here are four ideas – ranging across policies, people and presentation, with a bipartisan surprise thrown in – that each leader could adopt in 2025 to shift voter perceptions and claim the keys to The Lodge. For Anthony Albanese is to work on his presentation. The prime minister has never possessed the silky oratorical skills of predecessors such as Malcolm Turnbull or Paul Keating, but he has always been a straight talker. The longer Albanese has been in office, however, the more discursive and rambling his speaking style has become. It’s not a problem that is unique to Albanese – the same has happened to every prime minister in office since Kevin Rudd. Albanese needs to get back to basics: short, sharp sentences that answer the question. Someone on his staff needs to print out a copy of his one-word press release (“Good”) on the retirement of Sydney Airport Corporation chairman Max Moore-Wilton and stick it to his desk as a reminder., Albanese needs to be bold on polic
ANTHONY ALBANESE PETER DUTTON FEDERAL ELECTION VOTER PERCEPTIONS ELECTION STRATEGY
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