Charlotte Tilbury Pushes Deeper Into Metaverse With 3D Holiday Store

Charlotte Tilbury Beauty is delving deeper into the metaverse with the opening of Charlotte’s Beauty Realm, the brand’s first 3D virtual store with a gaming experience, set to veil on Thursday.

There is also a “shop with friends” option and, for the first time, an NFT is on offer for those who’ve experienced the store.

Customers of the new 3D virtual store, Charlotte’s Beauty Realm, can customize their avatars, learn from the brand’s makeup artists, try on the products and purchase directly from the store.

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