Chevrolet Finally Restarts Bolt EV Production And Launches Two New Ads To Spur Sales | Carscoops carscoops
that the ads are designed to “bring forward the broader Chevrolet EV message” and that they won’t address the recalls. “We are not minimizing or making light of the situation. We’re going to always be humble. We’re going to be sensitive,” he said. “But we’re not going to overplay that. We have done a lot of work with… our owners.”
In one ad, battery range is the focus as a young man takes an hour-long phone call from his mother while driving and skips the gas stations on the way since he has many miles of range remaining. In the other ad, a technician finishes installing a home charging station for an expectant mother and emphasizes how much easier caring for her car will be compared to her unborn child. Very smooth Chevy.
It will be interesting to see how these ads influence sales for General Motors. This year it plans to gain more market share with the release of the Hummer EV, the , and of course, the relaunch of the Bolt EV and Bolt EUV. We can’t wait to see if they manage to take back second place or if Ford and its F-150 Lightning will prevent that.
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