Customers noted several factors when considering a repeat visit to a fast-food drive-thru, but the most important were convenience, order accuracy and speed.
According to data collected by QSR, Chick-fil-A’s 1,836 U.S. freestanding restaurants averaged annual sales of $8.142 million, with 46% producing figures at or above. One franchise almost made $17.16 million.
The restaurant industry was hit hardest by COVID-19, but they adapted to the times, especially fast-food. Also, the advent of mobile apps, so people could order their food ahead of time, was considered a top-tier game changer for convenient fast-food satisfaction. COVID-19 was not the only driving factor for change. For instance, digital menu boards, which were around before the pandemic, were a solid driving factor for customers considering coming back to a certain establishment.
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