Chico’s Taps Leana Less as Senior Vice President of Marketing

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Chico’s Taps Leana Less as Senior Vice President of Marketing
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Leana Less has been named senior vice president of marketing at Chico’s FAS Inc.

“Leana is an exceptional marketing leader whose diverse global experience in consumer engagement, strategic vision and digital expertise will support driving our three-year growth strategy and our four pillars of being customer-led, product obsessed, digital-first and operationally excellent,” said Molly Langenstein, Chicos FAS chief executive officer and president.

“I am delighted to be joining this woman-led organization,” Less said. “I love what the brands stand for and I am looking forward to working closely with Molly and the dynamic team at Chico’s FAS.” Chico’s which was founded in 1983, is based in Fort Myers, Fla., and operates 1,258 stores in the U.S., 58 international franchise locations in Mexico and two domestic franchise airport locations. In its most recent quarter, the company showed improvement in both top and bottom lines, attributed to strength in both stores and online across the portfolio.

For the quarter ended April 30, the company achieved nearly $35 million in profits, compared with losses of $8.9 million a year ago. Total revenues were nearly $541 million, up from approximately $388 million in the year-ago quarter, as reported.

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