Shopping centres seem no longer just a place for us to buy things, they’re supposedly an ‘opportunity for improvement and personal development’.
But a shopping centre in suburban Melbourne offers a glimpse into what lies ahead for shoppers as we increasingly buy products online and major retailers such as David Jones and Myer reduce their footprint or shut down stores.
Besides axe throwing in Melbourne, Westfield customers can lock themselves in a challenge room at Chermside in Brisbane, raise a sweat at Peloton in Bondi Junction or get tattoos at Tuggerah on the Central Coast and Southland in suburban Melbourne. Shopping centre operator Scentre Group also offers free entertainment at Westfields, with appearances by Jessica Mauboy, Kate Ceberano and Amy Shark in the past year. It also teamed up with Disney to offerexperiences such as lightsabre training, craft activities and immersive video tours this month.Scentre Group director customer, community and destinations Lillian Fadel said the company regarded shopping centres “more as destinations”.
“Rather than continuing to anchor it to a department store, we took guidance from the community to create our vision,” she said. “What you see today is a true destination and example of where we’re heading with our future investments.”At Westfield Bondi Junction, high-end wellness and health operators, luxury stores and entertainment are likely to take over the space relinquished by David Jones, Fadel said.
“It could be experiencing a product brand and testing how it works - like a demonstration of cooking equipment, immersive sensory encounters, creative storytelling, food and beverage offerings or leaning into the luxury concierge service level where the customer feels special,” she said.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Childcare, libraries, axe throwing: How shopping centres plan to avoid becoming ghost mallsShopping centres seem no longer just a place for us to buy things, they’re supposedly an ‘opportunity for improvement and personal development’.
Read more »
Shopping Centre in Melbourne Offers More Than Just ShoppingA shopping centre in suburban Melbourne offers a glimpse into what lies ahead for shoppers as we increasingly buy products online and major retailers such as David Jones and Myer reduce their footprint or shut down stores. The centre offers a range of amenities including a basketball court, swim school, public library, and an upcoming axe throwing bar. This shift towards providing unique experiences aims to attract consumers to physical retail centres.
Read more »
Use of 'under the roof' ratio loophole in childcare centres called out by industry insiders, minister labels practice 'a concern'A childcare centre practice colloquially known as 'under the roof' to calculate the ratio of educators to children is being misused in childcare centres, according to respondents of an investigation by 7.30.
Read more »
Lack of Childcare Services in Broome Puts Parents in Difficult SituationParents in Broome, a regional area in Australia, are struggling to find childcare services for their children. The lack of available childcare places forces parents to rely on informal babysitting options, causing financial and logistical challenges.
Read more »