'The Way of Water' has been wildly well received among the Chinese viewers who have seen it, but consumer trepidation over public health conditions is generating uncertainty over its earnings trajectory.
“China’s theatrical industry continues to labor under the impact of COVID, with significant impact to original estimates,” says Rance Pow, CEO of regional box-office consultancy Artisan Gateway. “This includes what may be a reluctance of people to return in force to public spaces, including cinemas — ironically, as COVID policies become more adaptable to local conditions. If so,‘s long runtime may work against it.
, which earned more than $100 million on its first day in February and ultimately topped out at $626 million. But by Sunday, Maoyan’s full-run forecast forhad been slashed to $143 million , reflecting how unreliable the usual indicators had become amid the uncertainty of public health conditions.has been wildly well received by the Chinese viewers who have seen it so far. The film sports high social scores of 9.3 on Maoyan, 9.2 on Alibaba’s ticketing app Tao Piao Piao and 8.
The film’s fate now comes down to how consumer behavior evolves over the coming weeks as the Chinese public copes with their first experience of widespread COVID infection as an everyday fact of life.will have a largely unfettered run at Chinese cinemas until the Lunar New Year holiday, beginning Jan. 22, when the sequel to local sci-fi hit Wandering Earth will debut.
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